B2BSaas.com Logo
B2B SaaS Companies Categories Hub Edit Listings About Contact
Nielsen DMP
Data Management Platform (DMP)

Nielsen DMP

The Nielsen Data Management Platform (Nielsen DMP) offers a comprehensive solution to help you better manage, customize, activate, and analyze your audience data. You can continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. The platform allows you to gain a single view of customers across devices, from what they watch to what they buy. You can select from over 60,000 audience segments and utilize Nielsen AI adaptive learning technology to model audiences. You can also activate personalized advertising and content across all paid and owned marketing execution channels. Finally, you can conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics. Visit the Nielsen website for more information.
Country
us flag United States
City
New York
Website
nielsen.com
Platform Rank
Company's ranking based on organic traffic performance within our comprehensive database.
333

Nielsen DMP Organic Traffic Metrics

nielsen.com’s organic traffic with search engine authority and overall performance data. Source: Semrush - Last Update: Jan 26, 2024
Authority Score
A metric used to evaluate overall quality and SEO performance of a domain. The score is calculated on a scale of 0 to 100.

56

Estimated Organic Traffic
The estimated monthly traffic that comes from organic search engine results.

432,704

Organic Keywords
Top-performing keywords used in search engines to attract free traffic.

84,494

Organic Traffic Cost
The estimated monthly expense for advertisers to rank for all listed organic keywords.

1,059,784

Paid Traffic Metrics

nielsen.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume. Source: Semrush
Paid Traffic
The estimated number of visitors who reached the website by clicking on paid links or ads.

10,122

Paid Keywords
The number of keywords driving visitors through paid search results on Google.

338

Paid Traffic Cost
The total cost of all paid keywords that rank in ads. It’s calculated by multiplying the monthly paid traffic for each keyword by its cost-per-click (CPC).

20,861

Organic Keywords

Organic keyword rankings, along with position, traffic percentage and landing page. Source: Semrush - Database: US
KEYWORD
The query phrase for which the page appears in search engine results.
POS.
The page's search engine ranking for this keyword.
TRAFFIC %
The percentage of total traffic that arrives at the site through this keyword.
nielsen 1 24.62
nielsen ratings 1 7.36
nielson 1 2.18
neilson 1 2.18
nielsen company 1 1.44
世界杯 8 1.33
the nielsen company 1 1.19
neilsen 1 0.94
nielson ratings 1 0.94
world cup 2022 33 0.93

Organic Landing Pages

The top landing pages visited by users who came from organic search results. Source: Semrush - Database: US
URL
TOTAL TRAFFIC
The total number of visits to this page from organic search results per month.
TRAFFIC %
This percentage shows how much of the website's total search traffic comes from this page.
# OF KEYWORDS
The number of organic keywords that this page ranks for in search engine results.
nielsen.com 67.007 41.66 4535
markets.nielsen.com/us/en/about-us/panels/ratings-and-families 22.070 13.72 584
nielsen.com/top-ten 11.627 7.23 12994
computermobilepanel.nielsen.com/ui/us/en/sdp/landing 3.605 2.24 401
nielsen.com/insights/2011/what-time-is-really-primetime 3.447 2.14 302

Nielsen DMP Organic Competitors

The top website domains competing for similar organic traffic and keywords. The level of competition is based on common keywords shared by both competitors. Source: Semrush - Database: US
COMPETITOR
The domain of a competitor who ranks for the same organic traffic.
COMPETITION LEVEL
The percentage of competition level based on the amount of common keywords between competitors.
nielseniq.com 0.24
nielsensports.com 0.07
thetvratingsguide.com 0.06

Nielsen DMP Company Details

Title
Nielsen DMP
Phone
N/A
Email Address
N/A
Contact Page
nielsen.com/contact
About
The Nielsen Data Management Platform (Nielsen DMP) offers a comprehensive solution to help you better manage, customize, activate, and analyze your audience data. You can continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. The platform allows you to gain a single view of customers across devices, from what they watch to what they buy. You can select from over 60,000 audience segments and utilize Nielsen AI adaptive learning technology to model audiences. You can also activate personalized advertising and content across all paid and owned marketing execution channels. Finally, you can conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics. Visit the Nielsen website for more information.

Similar Companies on Data Management Platform (DMP)