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Lotame Spherical Platform
Data Management Platform (DMP)

Lotame Spherical Platform

Lotame's Spherical Platform is an advanced data platform that facilitates the gathering, modeling, and activation of first-party customer data. It enables marketers and media owners to improve their customer intelligence, create data-informed audiences, and activate identity-powered campaigns. Spherical helps companies to quickly and easily connect and extend data connectivity and addressability across all platforms, allowing them to gain insights and drive growth and revenue. Visit https://spherical.lotame.com to learn more about the platform. Lotame is a global technology company that specializes in making customer data smarter, faster, and easier to use. It provides services to clients in various regions around the world, including North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
Country
us flag United States
City
Columbia
Website
lotame.com
Platform Rank
Company's ranking based on organic traffic performance within our comprehensive database.
976

Lotame Spherical Platform Organic Traffic Metrics

lotame.com’s organic traffic with search engine authority and overall performance data. Source: Semrush - Last Update: Jan 26, 2024
Authority Score
A metric used to evaluate overall quality and SEO performance of a domain. The score is calculated on a scale of 0 to 100.

48

Estimated Organic Traffic
The estimated monthly traffic that comes from organic search engine results.

62,659

Organic Keywords
Top-performing keywords used in search engines to attract free traffic.

8,988

Organic Traffic Cost
The estimated monthly expense for advertisers to rank for all listed organic keywords.

148,286

Paid Traffic Metrics

lotame.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume. Source: Semrush
Paid Traffic
The estimated number of visitors who reached the website by clicking on paid links or ads.

14

Paid Keywords
The number of keywords driving visitors through paid search results on Google.

4

Paid Traffic Cost
The total cost of all paid keywords that rank in ads. It’s calculated by multiplying the monthly paid traffic for each keyword by its cost-per-click (CPC).

35

Organic Keywords

Organic keyword rankings, along with position, traffic percentage and landing page. Source: Semrush - Database: US
KEYWORD
The query phrase for which the page appears in search engine results.
POS.
The page's search engine ranking for this keyword.
TRAFFIC %
The percentage of total traffic that arrives at the site through this keyword.
dmp 1 12.48
boolean logic 1 6.88
market segmentation 9 6.2
segmentation 7 5.08
importance of market segmentation 2 2.85
lotame 1 2.85
data analytics 21 2.26
types of market segmentation 3 1.85
how to sell data and earn money 1 1.37
patterns of market segmentation 1 1.11

Organic Landing Pages

The top landing pages visited by users who came from organic search results. Source: Semrush - Database: US
URL
TOTAL TRAFFIC
The total number of visits to this page from organic search results per month.
TRAFFIC %
This percentage shows how much of the website's total search traffic comes from this page.
# OF KEYWORDS
The number of organic keywords that this page ranks for in search engine results.
lotame.com/what-is-market-segmentation 6.347 58.12 327
lotame.com/what-is-a-data-management-platform 1.498 13.71 24
lotame.com/what-is-boolean-logic 1.112 10.18 80
lotame.com/what-is-data-analytics 607 5.55 52
lotame.com/what-are-the-methods-of-data-collection 455 4.16 143

Lotame Spherical Platform Organic Competitors

The top website domains competing for similar organic traffic and keywords. The level of competition is based on common keywords shared by both competitors. Source: Semrush - Database: US
COMPETITOR
The domain of a competitor who ranks for the same organic traffic.
COMPETITION LEVEL
The percentage of competition level based on the amount of common keywords between competitors.
yieldify.com 0.3
imsmarketing.ie 0.23
universitylabpartners.org 0.16

Lotame Spherical Platform Company Details

Title
Lotame Spherical Platform
Phone
N/A
Email Address
N/A
Contact Page
lotame.com/contact
About
Lotame's Spherical Platform is an advanced data platform that facilitates the gathering, modeling, and activation of first-party customer data. It enables marketers and media owners to improve their customer intelligence, create data-informed audiences, and activate identity-powered campaigns. Spherical helps companies to quickly and easily connect and extend data connectivity and addressability across all platforms, allowing them to gain insights and drive growth and revenue. Visit https://spherical.lotame.com to learn more about the platform. Lotame is a global technology company that specializes in making customer data smarter, faster, and easier to use. It provides services to clients in various regions around the world, including North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

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