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Xero
Accounting

Xero

Xero is a cloud-based platform for small businesses with over 3.5 million subscribers. It offers a range of solutions, including core accounting, payroll, workforce management, expenses, projects, and practice management software. It also has connections to banks and other financial institutions, allowing users to access and manage their finances from within the platform. Xero simplifies data entry through automatic data entry, bank connections, and smart bank reconciliation, and it offers online billing, automated financial reporting, business dashboards, and integration with other apps.
Country
nz flag New Zealand
City
Wellington
Website
xero.com
Platform Rank
Company's ranking based on organic traffic performance within our comprehensive database.
66

Xero Organic Traffic Metrics

xero.com’s organic traffic with search engine authority and overall performance data. Source: Semrush - Last Update: Jan 26, 2024
Authority Score
A metric used to evaluate overall quality and SEO performance of a domain. The score is calculated on a scale of 0 to 100.

84

Estimated Organic Traffic
The estimated monthly traffic that comes from organic search engine results.

4,679,268

Organic Keywords
Top-performing keywords used in search engines to attract free traffic.

371,886

Organic Traffic Cost
The estimated monthly expense for advertisers to rank for all listed organic keywords.

10,366,595

Paid Traffic Metrics

xero.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume. Source: Semrush
Paid Traffic
The estimated number of visitors who reached the website by clicking on paid links or ads.

279,406

Paid Keywords
The number of keywords driving visitors through paid search results on Google.

4,983

Paid Traffic Cost
The total cost of all paid keywords that rank in ads. It’s calculated by multiplying the monthly paid traffic for each keyword by its cost-per-click (CPC).

1,200,448

Organic Keywords

Organic keyword rankings, along with position, traffic percentage and landing page. Source: Semrush - Database: US
KEYWORD
The query phrase for which the page appears in search engine results.
POS.
The page's search engine ranking for this keyword.
TRAFFIC %
The percentage of total traffic that arrives at the site through this keyword.
xero 1 40.95
xero login 1 27.4
xero log in 1 1.1
xero login 2 0.89
xero login 3 0.61
xero me 1 0.6
xero login 4 0.47
zero 1 0.41
xero login au 1 0.4
xero login australia 1 0.4

Organic Landing Pages

The top landing pages visited by users who came from organic search results. Source: Semrush - Database: US
URL
TOTAL TRAFFIC
The total number of visits to this page from organic search results per month.
TRAFFIC %
This percentage shows how much of the website's total search traffic comes from this page.
# OF KEYWORDS
The number of organic keywords that this page ranks for in search engine results.
xero.com/au 490.746 45.67 2408
xero.com/au/login 350.150 32.58 503
xero.com/au/xero-me 18.284 1.7 356
xero.com/au/pricing-plans 13.525 1.25 594
central.xero.com/s/article/log-into-xero-au 8.324 0.77 263

Xero Organic Competitors

The top website domains competing for similar organic traffic and keywords. The level of competition is based on common keywords shared by both competitors. Source: Semrush - Database: US
COMPETITOR
The domain of a competitor who ranks for the same organic traffic.
COMPETITION LEVEL
The percentage of competition level based on the amount of common keywords between competitors.
myob.com 0.24
freshbooks.com 0.13
reckon.com 0.13

Xero on Social Media

Instagram

57655

Followers

instagram.com/xero/ Avg. Open Rate stats

Xero Company Details

Title
Xero
Phone
N/A
Email Address
N/A
Contact Page
xero.com/contact
About
Xero is a cloud-based platform for small businesses with over 3.5 million subscribers. It offers a range of solutions, including core accounting, payroll, workforce management, expenses, projects, and practice management software. It also has connections to banks and other financial institutions, allowing users to access and manage their finances from within the platform. Xero simplifies data entry through automatic data entry, bank connections, and smart bank reconciliation, and it offers online billing, automated financial reporting, business dashboards, and integration with other apps.

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