Growing B2B SaaS companies in the UK play an important role in the overall upward trajectory of SaaS businesses around the globe.
In fact, CB Insights states that over 100 SaaS companies have crossed the $1 billion valuation mark, becoming unicorns.
To add to that, the UK is a pivotal hub for the growth and development of B2B SaaS companies, as there are currently more tech unicorns in the UK than in the rest of Europe combined.
These growing B2B SaaS companies in the UK, distinguished by their robust software solutions and cutting-edge services, are redefining how businesses operate, collaborate, and grow in a digital-first world.
Here you will find out:
- UK-based B2B SaaS companies on the rise
- Their services and expertise + latest news
- A general market overview backed by stats
Along with many other insights into the B2B SaaS landscape in the United Kingdom.
Rising B2B SaaS Companies in the UK
Here, we uncover the core of these rising stars by shedding light on their unique expertise, services, and the transformative impact they are making across various industries.
1- Teya
Category: Payment and Business Management
Year Founded: 2019
Location: London, UK
Teya Company Overview & Services
Teya provides an all-in-one solution for small and growing businesses.
It offers a range of services to help businesses thrive with a collection of connected services, such as payment acceptance, business account services, card issuing, ePOS systems, loyalty and rewards, website building and CRM, online visibility tools, booking management, and tax-free services.
Here is an overview of what Teya provides:
Payments: Teya provides easy-to-use, secure card terminals, simplifying the payment process for businesses.
Cash Advance: It offers flexible funding options to smooth cash flow, buy stock, or address business needs.
Loyalty and Rewards: Teya lets businesses launch their own loyalty programs in easy steps at no extra cost.
Website Builder: It provides an AI-driven tool to create hassle-free websites quickly.
Teya's mission is to simplify things and unlock growth potential by offering transparent fees, fair terms, and real support.
Until today, it has helped over 300,000 business owners across 14 countries to connect with the joy of running their businesses.
Teya Company News
Teya has announced its new app, Teya Business.
Teya Business provides a range of tools for business owners, enabling efficient management of daily payments, cash flow analysis, and team oversight through mobile and web platforms.
Teya’s payment customers will gain enhanced insights into business analytics, team performance, and store operations. This includes capabilities for self-service account management, transaction and settlement reports, and access to historical invoices.
Business owners using Teya Business can also check their eligibility for Teya Cash Advance directly within the app. Introduced in June 2023, Cash Advance offers accessible financing options up to £1.5 million.
The app features a notification system to inform eligible small businesses about funding opportunities, aiding them in managing cash flow variations.
Future updates to Teya Business will introduce additional functionalities, including card-free refunds, advanced customer and store management features, and improved team management tools in the upcoming months.
2- Deployed
Category: Collaborative Work Authorization
Year Founded: 2020
Location: London, UK
Deployed Company Overview & Services
Deployed is a collaborative work authoring platform that makes it simple to define work, for projects that start smarter and finish stronger.
Whether it’s writing a brief, a scope, or a statement of work (SoW), Deployed guides businesses through the process with AI-assisted templates, automated pricing tables, and instant contracts.
AI-assisted Statement of Work and contract writing: Deployed uses software, data, and decision-making science to help companies write, create and agree on work faster. It automates the scope-of-work and statement-of-work creation process, a critical process in the knowledge economy.
Collaborative work authoring platform: Deployed simplifies the process of defining work for projects, with briefs, scopes, or statements of work (SoW) plus AI-enhanced templates, automated pricing tables, and immediate contract generation. The platform also allows for collaborative review and modification of proposed scope, pricing, and contract terms with clients or service providers, all within a user-friendly interface.
Learning platform: Deployed offers accredited learning and development for authors and editors of work to 10x project success on every small project. Companies can access eLearning, custom workshops, and masterclasses for the best practices for writing and reviewing work.
In conclusion, Deployed helps businesses save time, reduce costs, and increase project success by digitising the creative and contractual journey to commence effective work.
Deployed Company News
Deployed has secured $4 million in seed funding to enhance its project scoping platform.
The investment round was jointly led by Amrock Ventures and M12 Microsoft Ventures, with additional contributions from Portfolio Ventures, Mayfield Fund, HERmesa, and Angel Academe.
Emma Rees, co-founder and CEO of Deployed, comments on the company’s mission: “With most corporate work now globally distributed, project-based and delivered by third parties, we need a new way to engage for services. We started Deployed to help everyone define work better and align on clear objectives early on.”
3- Attest
Category: Consumer Research
Year Founded: 2015
Location: London, UK
Attest Company Overview & Services
Attest provides effective solutions for businesses to conduct consumer research easily and quickly.
The platform connects companies with over 100 million consumers across 49 markets, allowing them to gather reliable insights and data to inform their decisions.
This way, they can create and launch surveys, track and analyze results, and share insights with their teams and stakeholders.
Survey creation and launch: Attest provides expert-written survey templates, pre-set audiences, and a user-friendly interface to help businesses create and launch surveys in minutes.
Data analysis and visualization: It delivers an interactive results dashboard, smart data visualization, and data quality assurance to help businesses analyze and understand the data they collect.
Insight sharing and collaboration: Attest lets businesses share insights with their teams and stakeholders, export data to various formats, and integrate with other tools and platforms.
Consumer research for various use cases: Attest supports businesses in conducting consumer research for various purposes, such as brand tracking, consumer profiling, creative testing, market analysis, and new product development.”
Trusted by over 2,000 global brands across various industries, the platform is scalable and flexible, allowing businesses to conduct research for various use cases. These include brand tracking, consumer profiling, creative testing, market analysis, and new product development.
Attest Company News
Attest has launched a new video response tool for both qualitative and quantitative research.
It utilizes artificial intelligence (AI) to integrate video capabilities into surveys. It offers automated transcription of video responses and includes a screening function to filter out low-quality submissions.
Jeremy King, the CEO and founder of Attest, commented on the innovation: “Organising research can be an expensive and time-consuming task; especially detailed, in-depth interviews or focus groups with customers or target customers. Because of this, brands do qualitative research very rarely or not at all.
We wanted to make quality research much more accessible by facilitating a way to collect real video-based responses digitally. Now we have enhanced our platform to enable video responses, gathering quality data is as easy as sending a text message.”
4- Invyted
Category: Advertising & Marketing
Year Founded: 2022
Location: London, UK
Invyted Company Overview & Services
Invyted is one of the growing B2B SaaS companies based in the UK. It connects brands and influencers in a simple and efficient way to create better marketing campaigns.
Helping companies manage the collaboration process easily, Invyted provides access to a pool of vetted and trusted influencers (with at least 10k followers) across multiple industries, such as travel, fashion, beauty, lifestyle, and more.
Invyted offers:
Invites: Brands can invite influencers for meals or experiences in return for content on their channels.
Events: Companies can organize events with multiple influencers, ranging from small brunches to large launch events.
Anytime Offers: It allows influencers to redeem free items or exclusive offers for promotion.
Gifting: Invyted enables sending physical products to influencers for content creation at home.
In summary, Invyted aims to streamline the process of inviting, chasing, and booking influencers.
Boasting high-quality influencers and offering a robust, user-friendly experience, the platform frees up schedules for brands, letting them allocate their time to other important tasks.
Invyted Company News
Justin King, former CEO of Sainsbury's, has invested in Invyted. Founded by Asti Wagner in 2021, the platform, which initially focused on the food and hospitality sector, has expanded into other categories like beauty and entertainment.
King's investment is significant, and he will serve as an advisor to Invyted, which is also backed by Leon co-founder John Vincent. King's involvement is expected to aid Invyted's growth and expansion into new areas.
5- Ludo
Category: Human Resources Services
Year Founded: 2016
Location: London, UK
Ludo Company Overview & Services
Ludo was founded by a team of experts in HR, tech, and inclusion with a mission to transform the working world by providing tech for inclusion with a focus on women.
The company believes that every employee deserves to be supported through impactful times in their life. Therefore, it delivers:
Digital solutions & services for wellbeing and inclusion: Ludo offers technology solutions aimed at fostering inclusion in the workplace, with a particular emphasis on women's needs. It provides digital tools and services designed to support employees during maternity, menopause, fertility, parenting, and health.
HR consulting, coaching, workshops, and more: Ludo offers a full wrap-around service to drive a successful culture of well-being and inclusion. It provides businesses with HR consulting, coaching, workshops, recruitment, learning and development, and more.
Ludo Company News
As the ultimate solution for driving wellbeing and inclusion in the workplace, Ludo has won several awards and recognitions, such as the Global Award: HR Technology Company of the Year 2023.
At the London SME Awards, Ludo was honored with the Best Enterprising Business award. It acknowledges the Ludo team’s efforts towards creating a more inclusive workplace.
Ludo is also honored as the Corporate Wellbeing Culture Experts of the Year 2024 in the UK, which comes after a comprehensive process of nomination, research, and evaluation.
The award underscores the company’s dedication to promoting a culture of wellbeing among its clients and within its network of partners.
6- Onfido
Category: Automated Digital Identity Verification and Authentication
Year Founded: 2012
Location: London, UK
Onfido Company Overview & Services
Onfido is a leading provider of automated digital identity verification and authentication solutions.
It helps businesses create trust with their customers online by using AI-powered technology to verify their real identities.
Here is a look at what Onfido offers:
Real Identity Platform: End-to-end identity verification platform with flexible configurations.
Onfido Studio: Streamlines the process of managing verifications and signals through efficient workflows.
Onfido Atlas™: Delivers fair, fast, and accurate results with AI technology.
Smart Capture SDK: Integrates a top-tier capture experience with an industry-leading UI.
Verification Suite: Access to a library of verifications and fraud signals, including document, biometric, and data verifications, plus fraud detection.
Identity verification cross-references the user’s information with various data sources, such as credit bureaus or watchlists, to confirm their identity and comply with KYC and AML regulations.
Onfido’s solutions are trusted by over 1,100 global businesses across various industries, such as banking, fintech, gaming, healthcare, and travel. The company has verified hundreds of millions of identities while preventing identity fraud and enhancing customer experience.
Onfido Company News
Onfido has recently formed a partnership with InbestMe, a digital investment platform specializing in personalized investment strategies, to enhance its user onboarding process.
Leveraging Onfido's advanced AI technology, InbestMe is now able to verify new users quickly, positioning themselves as the first Robo Advisor in Spain to incorporate identity verification technology.
The collaboration aims to simplify the onboarding experience and bolster fraud prevention, all while adhering to KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations.
It significantly reduces the onboarding time to approximately five minutes, a notable improvement from the previous manual verification process that could take several days.
Also, Onfido has recently acquired Airside Mobile, a company renowned for its expertise in secure, digital identity-sharing technology.
This acquisition reflects a shared goal to establish a 'verify once, use anywhere' digital identity model. In this model, customers maintain control over their digital identities stored on their smartphones.
This approach aims to eliminate the need for repetitive identity verifications, significantly improving user experiences in various industries, including travel, financial services, e-commerce, and internet platforms.
7- Yoobic
Category: Business Management
Year Founded: 2014
Location: London, UK
Yoobic Company Overview & Services
Yoobic provides a digital workplace for frontline teams.
It helps businesses improve their operational efficiency, employee engagement, and customer satisfaction by offering a mobile app for communication, learning, and task management.
With Yoobic, frontline teams can access everything they need in the palm of their hands, while business leaders can gain real-time visibility and insights into their performance.
Some of the services and expertise that Yoobic offers are:
Employee communication: Yoobic enables businesses to connect, engage, and interact with their frontline teams in real-time, using features such as newsfeed, chat, video call, and document library.
Mobile learning: Yoobic allows businesses to onboard faster and upskill their frontline teams continuously, using features such as gamified courses, quizzes, battles, and incentives.
Task management: Yoobic helps digitize operations and streamline frontline processes, providing features such as checklists, audits, routines, and procedures.
Insights: Yoobic empowers businesses to improve their frontline employee performance, using features such as dashboards, data visualization, automated actions, and predictive AI.
200+ Integrations: Yoobic provides zero-code integrations with third-party systems, along with custom integration with the YOOBIC API so that businesses can automate actions, exchange data and increase productivity.
The platform is trusted by over 2,000 global brands across various industries, such as retail, hospitality, food, and healthcare.
Yoobic Company News
YOOBIC has introduced YOOBIC NEO, a set of AI-driven tools designed for organizations. This new suite aims to transform the way organizations interact, communicate, and train their frontline staff and teams.
The AI functionalities are seamlessly incorporated into the platform's current workflows, promising enhanced productivity for managers and administrators.
Additionally, these tools are tailored to offer personalized experiences for non-desk workers, adapting to their individual performance objectives, behaviors, and learning styles.
Recently, the company has achieved significant milestones, including growth, product innovation, and industry recognition, marking a successful year.
Emphasizing a mobile-first strategy and leveraging artificial intelligence (AI), YOOBIC continues to offer solutions that enhance and streamline key workflows in communications, training, and task management, specifically designed for the needs of today's non-desk employees.
8- Vestd
Category: Share Scheme and Equity Management
Year Founded: 2014
Location: London, UK
Vestd Company Overview & Services
Vestd is a comprehensive share scheme and equity management platform.
It simplifies the process of managing and executing company share schemes, making it an essential tool for a wide range of businesses.
Here are some of the services Vestd offers:
Automated Record Maintenance: It provides direct two-way integration with Companies House for accurate, real-time record keeping.
Cap Table Management: Vestd helps businesses efficiently manage and update capitalization tables.
Equity Management Software: It simplifies the tracking and management of equity distribution within the company.
Enterprise Management Incentives (EMI): It offers tax-efficient share schemes, particularly beneficial for UK companies.
Paperless Transactions: Vestd facilitates digital signing and execution of share transactions and eliminates the need for physical paperwork.
Automated Board and Shareholder Resolutions: It generates and sends digital resolutions for approval, simplifying governance processes.
Along with many other additional benefits, Vestd's platform is specifically designed to streamline and simplify the complex processes involved in equity management and share scheme administration.
Its comprehensive suite of tools and services caters to a wide range of business needs, ensuring regulatory compliance and operational efficiency.
Vestd Company News
Vestd has introduced a streamlined version of its prominent equity management platform, Vestd Lite.
Vestd Lite is designed to assist startups, SMEs, and investors in efficiently organizing, managing, and monitoring shareholders and ownership details.
Available to UK-based companies, Vestd Lite enables the instant issuance of shares to staff, effective management of shareholders, and provides access to an up-to-date cap table for precise ownership tracking.
The product also features complete integration with Companies House, reducing paperwork and minimizing potential discrepancies between a company's records and official Companies House data.
9- Triptease
Category: Hotel Marketing
Year Founded: 2013
Location: London, UK
Triptease Company Overview & Services
Triptease is a data marketing platform specifically designed for the hotel industry.
The platform offers a suite of online tools that aid hotels in managing paid and metasearch, on-site messages, email activation, retargeting, and automating various time-consuming processes.
Triptease's services are designed to help hotels maximize their direct bookings, offering a comprehensive and integrated approach to hotel marketing.
Here are some of the services that it offers:
Data Marketing Platform: It utilizes unique price, market, and customer data for full-funnel marketing,
personalizes the customer experience across the entire booking journey, and automates price adjustments in metasearch results to compete with OTAs.
Paid Search & Metasearch Management: It provides tools for effective management of paid search campaigns and metasearch listings, ensuring optimal visibility and competitiveness in online travel agency listings.
On-site Messaging & Email Activation: Triptease engages potential customers with targeted on-site messages. It integrates seamlessly with CRM systems for effective email marketing campaigns.
Retargeting & Chat Services: It implements retargeting strategies to re-engage visitors who have left the site. It also offers chat support to assist customers throughout their booking process.
Efficiency & Integration: Triptease ensures efficient use of marketing budgets by de-duplicating attribution across marketing channels. It provides easy integration with major global booking engines.
By leveraging data-driven insights and automating key marketing processes, Triptease aims to improve both the efficiency and effectiveness of hotel marketing strategies.
Triptease Company News
The newly introduced Guest Intelligence Platform by Triptease extends beyond mere conversion optimization.
It is designed to identify a hotel's most valuable guests and engage them throughout their customer journey, from initial acquisition to the final booking stage, ensuring they make their reservations directly with the hotel.
10- Thought Machine
Category: Banking Technologies
Year Founded: 2014
Location: London, UK
Thought Machine Company Overview & Services
Thought Machine is a cloud-native core banking technology company that specializes in providing advanced core banking and payment solutions.
Their flagship products, Vault Core and Vault Payments, are designed entirely from scratch to operate natively in the cloud, leveraging its unique features like horizontal scaling, continuous deployment, high availability, and self-healing capabilities.
Here are some of the services Thought Machine provides:
Cloud Native Infrastructure: Vault Core and Vault Payments are developed with no legacy or pre-cloud code, ensuring modern, efficient operations. The platform benefits from cloud features like scalability and high availability.
Configurability and Control: Banks have complete control to build their technology stack with an API-first architecture. Smart contracts system in Vault Core allows for innovative product creation and easy replication of existing products.
Operational Resilience: The platform supports running any product or payment scheme.
Clients can deploy Vault on any cloud infrastructure provider or as a SaaS product, providing them with choice and flexibility.
Microservices Architecture: Vault's architecture supports an elastic and flexible core banking system, adapting to varying loads.
With many other services, Thought Machine's offerings emphasize flexibility, innovation, and the ability to tailor services to the unique needs of financial institutions.
Thought Machine Company News
Trafalgar, a financial services provider for SMEs in Mexico and regulated SOFIPO, has announced a partnership with Thought Machine.
This collaboration aims to establish Mexico's first fintech built on advanced core technology. Trafalgar plans to utilize Thought Machine’s Vault Core as their core banking platform and develop a broad range of financial services, including digital cards, POS systems, and digital authentication.
The launch of this new platform, referred to as ‘turbofintech’, is scheduled for the second quarter of 2024. This partnership marks a significant step in equipping Mexican SMEs, a crucial segment of the national economy, with the necessary digital tools for success in a dynamic economic landscape.
Market Overview & Stats for Growing B2B SaaS Companies in the UK
B2B SaaS companies in the UK are part of a thriving and growing industry that offers innovative and convenient solutions to various business needs.
Accordingly, they significantly contribute to a whopping 12 Billion Dollar revenue generated by the overall SaaS industry in the UK this year.
As one of the UK’s largest ICT markets, with nearly 40% of UK companies deriving all or the majority of their income from B2B activity, the SaaS market continues to experience a significant phase of growth and transformation.
This surge is driven by a combination of technological advancements, an increase in digital transformation across industries, and the growing acceptance of cloud-based solutions.
Here is a general overview of the B2B SaaS market in the UK and what to expect:
B2B SaaS in the UK: Market Overview & Stats
As of today, the total value of the SaaS (Software as a Service) industry exceeds $195 billion, having expanded by approximately 500% in the last seven years.
While this alone reflects the significant growth in B2B SaaS companies, during and after the COVID-19 pandemic, B2B companies have observed that digital interactions have become two to three times more important to their customers.
Here is what propels these numbers, becoming the force of the growing B2B SaaS companies in the UK in general:
Market Value and Growth: The UK's SaaS market has shown robust growth over recent years. According to a report by the Cloud Industry Forum, the UK cloud market's overall size and its continued expansion indicate a healthy and upward trajectory for SaaS companies.
Investment and Funding: The investment landscape for UK-based SaaS (B2B and BC2 included) companies has been thriving. As noted in industry reports, there's been a noticeable increase in funding, especially in late-stage funding rounds, reflecting investor confidence in the long-term potential of these businesses.
Number of SaaS Companies: The UK boasts a diverse and growing number of SaaS companies with more than 2000 SaaS companies in total. Ranging from startups to well-established enterprises, these companies span various sectors, including fintech, health tech, ed tech, and more.
Emergence of Unicorns: The UK B2B SaaS has seen a rise in 'unicorn' companies - startups valued at over a billion dollars. This trend is indicative of the high potential and scalability that SaaS businesses possess.
Adoption Across Industries: B2B SaaS solutions are being adopted widely across different sectors. From small businesses to large enterprises, the flexibility and scalability of B2B SaaS products make them an attractive option for a variety of business needs.
Focus on Innovation: UK B2B SaaS companies are increasingly focusing on innovation, developing specialized solutions that cater to niche markets or offer unique functionalities, such as AI integration and advanced data analytics.
Customer Acquisition and Retention Strategies: As the market grows more competitive, B2B SaaS companies in the UK are investing in customer acquisition and retention, focusing on delivering exceptional customer experiences and value-added services.
The future of the UK's B2B SaaS market looks promising, with continued growth expected. Key drivers will likely include further technological advancements, increased digitalization of businesses, and growing market demand for innovative B2B SaaS solutions.
