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Gusto
Benefits Administration

Gusto

Gusto is the perfect companion for businesses of all sizes, from the fledgling startup to the swiftly expanding enterprise. With their all-in-one platform, you can access modern HR features like payroll, benefits, hiring, and management resources. They serve over 200,000 businesses in the US, providing competitive compensation tools and expert advice to help you support your team. When your employees are doing well, your business is sure to follow suit. Find out more at https://gusto.com.
Country
us flag United States
City
San Francisco
Website
gusto.com
Platform Rank
Company's ranking based on organic traffic performance within our comprehensive database.
152

Gusto Organic Traffic Metrics

gusto.com’s organic traffic with search engine authority and overall performance data. Source: Semrush - Last Update: Jan 26, 2024
Authority Score
A metric used to evaluate overall quality and SEO performance of a domain. The score is calculated on a scale of 0 to 100.

81

Estimated Organic Traffic
The estimated monthly traffic that comes from organic search engine results.

1,600,731

Organic Keywords
Top-performing keywords used in search engines to attract free traffic.

259,563

Organic Traffic Cost
The estimated monthly expense for advertisers to rank for all listed organic keywords.

3,796,800

Paid Traffic Metrics

gusto.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume. Source: Semrush
Paid Traffic
The estimated number of visitors who reached the website by clicking on paid links or ads.

920

Paid Keywords
The number of keywords driving visitors through paid search results on Google.

2

Paid Traffic Cost
The total cost of all paid keywords that rank in ads. It’s calculated by multiplying the monthly paid traffic for each keyword by its cost-per-click (CPC).

4,801

Organic Keywords

Organic keyword rankings, along with position, traffic percentage and landing page. Source: Semrush - Database: US
KEYWORD
The query phrase for which the page appears in search engine results.
POS.
The page's search engine ranking for this keyword.
TRAFFIC %
The percentage of total traffic that arrives at the site through this keyword.
gusto 1 45.28
gusto login 1 16.6
gusto payroll 1 2.72
paycheck calculator 7 1.38
gustos 1 0.69
gusto payroll login 1 0.54
gusto customer service 1 0.54
gusto login 2 0.53
gusto login 3 0.37
gustos 2 0.36

Organic Landing Pages

The top landing pages visited by users who came from organic search results. Source: Semrush - Database: US
URL
TOTAL TRAFFIC
The total number of visits to this page from organic search results per month.
TRAFFIC %
This percentage shows how much of the website's total search traffic comes from this page.
# OF KEYWORDS
The number of organic keywords that this page ranks for in search engine results.
gusto.com 413.043 51.95 3945
app.gusto.com/login 151.512 19.05 2315
gusto.com/resources/calculators/payroll/hourly-paycheck-calculator 27.841 3.5 4368
gusto.com 14.199 1.78 49
gusto.com/about/contact 10.170 1.27 214

Gusto Organic Competitors

The top website domains competing for similar organic traffic and keywords. The level of competition is based on common keywords shared by both competitors. Source: Semrush - Database: US
COMPETITOR
The domain of a competitor who ranks for the same organic traffic.
COMPETITION LEVEL
The percentage of competition level based on the amount of common keywords between competitors.
paycheckcity.com 0.26
onpay.com 0.26
adp.com 0.18

Gusto Company Details

Title
Gusto
Phone
N/A
Email Address
N/A
Contact Page
gusto.com/contact
About
Gusto is the perfect companion for businesses of all sizes, from the fledgling startup to the swiftly expanding enterprise. With their all-in-one platform, you can access modern HR features like payroll, benefits, hiring, and management resources. They serve over 200,000 businesses in the US, providing competitive compensation tools and expert advice to help you support your team. When your employees are doing well, your business is sure to follow suit. Find out more at https://gusto.com.

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